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RSR029 – Craig Alvin – Badass Mixer

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RSR007 - David Glenn - The Mix Academy

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RSR029 - Craig Alvin - Badass Mixer 

My guest on the show today is Craig Alvin, a fantastically talented recording and mixing engineer originally from Portland, OR before moving to Nashville TN.


He has been making records for over 20 years, and has an eclectic discography having worked on several Grammy nominated projects. His work spans Contemporary Christian Music on one end of the spectrum, to cool pop, and rock music on the other end.


His credits include Amy Grant, Vanessa Carlton, Lady Antebellum, Frankie Ballard, Chase Rice, Will Hoge, The Features, Butterfly Boucher, Erin McCarley, Hanson, and How I Became The Bomb to name a few.


I’ve known Craig for years as a badass magician of mixing that can take the tracks I’ve recorded and make them sound like what I imagined they could sound like. He has long since mixed with a hybrid of digital and analog gear that brings the best of both worlds together to create a sound that is powerful and compelling.

“I’ve had records that I’ve worked on that have won awards, that have been hits in various markets, that have been nominated for Grammy’s...and none of them are records that I really love, or am proud of, or have on my demo reel. The records I’ve made that I’m really proud of tend to go unnoticed.”

Craig Alvin

“It took me a long time to listen to how [music] makes me feel rather than to think technically about what I was doing” @CraigAlvin

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Craig's Studio: 

I have a Harrison Series 12. It's about 20 years old, its digitally controlled analog. Its sort of like having protools mixing but in analog form. I can take a sound from ProTools send it to outboard gear, then back into the console on a fader. When I work, I start a conversation with the song. It keeps me in a positive mindset and thinking on the thing I’m supposed to be thinking about which is the song, and the song should be speaking back to me. Once you’ve been sitting in the same room for 8 years mixing by yourself, you have to develop some ways to trick yourself into thinking you’re working on music with people.

Harrison Series 12

“Music is meant to be shared and experienced as a group” @CraigAlvin

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Favorite Effects or Outboard Gear: 

1. Distressor (super versatile compressor) I have them set up as parallels for my kick and snare trick I learned from Joe Chiccarelli. On kick it gives me a solid punch sound that I can bring up. On snare, i have it pretty squishy so i can give it more length.

2. I have a AKG BX10 spring reverb that I’m absolutely in love with. It’s the only reverb I ever found where I can drown a vocal in reverb and people still think it's dry.

Gates Sta-Level

3. Gates Sta-level. I bought my sta-level back around 1990. From a guy in Portland in $50, I then traded it to Seasick Steve, he used it for about a year and traded it back to me for a mic that he wanted. That thing has been on every lead vocal of every mix I've done since about 1996.

4.I have a Neve 33609 that lives on my drum bus and that compressor can do no wrong. It doesn't matter how hard you hit it, just running through it makes things sound better.



Favorite Albums He's Worked On: 

Ryan Lindsley’s - White Paper Beds

Erin McCarley -  Love, Save the Empty
Peter Barbee -  Among Savages

Andrew Belle -  Black Bear

“Ryan Lindsley’s White Paper Beds, is one of my favorite records I’ve ever worked on” @CraigAlvin

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Tips for Recording Great Drum Sounds: 

I have a philosophy that some things should be left alone or done with minimal processing such as my close mics. (kick snare, toms, overheads should be set up to get the best sounds without a lot of processing) then I have the opposite where I have mics set up specifically for lots of compression or EQ or distortion to give the kit its character. At mix those can be varied or eliminated. I also tune (the drums) to almost every song.

“Engineering 101: if you’re studying audio engineering, gain staging is everything. What I’ve found, is when I gain stage certain pieces of gear, I start to get this affect where I have optimized everything. I start off every mix by getting my low set, I set my kick drum and bass guitar and they always hit and they always hit the console at the loudest part of the sound at the same meter. Once you have set that, that's where you know your low end sits best, ..I do the low end first because the low end requires the most amount of energy then I start to build up the rhythm section around that. Those two don’t change because we’ve hit the optimal spot for the console”

“You cant just watch a video or read an article and be good at it right away, you have to train your ear and learn the technique” 

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Jam Session 

Q - What was holding you back at the start?
A - I think it was that I wasn’t focused. I wanted to play bass, I wanted to be in bands, I was in school trying to learn theology and I was just not focused on it. I took a decision to stop playing in bands, stop running live sound for everyone, get out of school and just focus on recording.

Q- What was some of the best advice you got early on?
A - The very first time I walked into the studio and Joe (Chiccarelli) was there setting up drums and working on a 24 track we needed as many tracks as we could get. So we decided to mix the overheads with high hat and tom mics and I looked at him and said, “we’re gonna mix these now?” He looked at me like I was the biggest idiot in the world, he said, “We’re mixing right now. We’re always mixing, mixing is our job.” And that was a huge revelation to me. The truth is when you choose a mic, you’re mixing. When you choose a location for that mic, you’re mixing. When you choose a particular musician to play a part, you’re mixing! There’s another bit of advice that I got. I lived in Oklahoma for a few years and my friend Ted, who spent some time in the music business, would always say, “the difference between whether something happened or didn’t happen, it whether it happened or not.” It makes no sense, but what he meant was, if something's not happening in a mix and you choose to let it go by, then that’s your choice. It didn’t happen because you didn't make it happen. I think he said it to make you take responsibility for the situation

“I can now have a studio where the knobs never turn on the outboard gear” @CraigAlvin

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Q- Share with us a recording tip, hack, or secret sauce.

A - The first thing I do (when it comes to vocals) I believe in the careful care and feeding of compressors. And what you’ll notice when looking in ProTools is that the waveform will be very loud in the bridge and quieter in the chorus. The first thing I do is go through with clip gain and even that out in a general sense so it’s kind of one volume the whole way. I do it visually so it’s more or less the same volume. The reason why is because I want the compressor and the other effects to be more or less in the “butter zone.” I get it so I can set my compressor once and leave it. Then I use automation to turn the volume up and down, after compression. After that I’ll filter out low end rumble and vocal pops with the RX plugin or the linear EQ from waves and use that in audio suite. After that the best thing i’ve learned for a vocal is something we used to do with tape. I have the UAD studer plugin. This the custom "Craig Alvin" setting on that: 456 tape with noise turned off. Then I run it at 7.5” per second, I turn the bias all the way up to make it darker and turn it to +9 to get more saturation. Right above the bias, there’s a high frequency tilt that’s on the record side, and I turn that up till the high end sounds right again. What this does is it gives you tape saturation, but that works in a really beautiful way with s’s. You can get by with so much less de-essing, and it’s probably the best vocal compressor that you can find

Q - Share a favorite hardware tool for the studio
A-
You really can’t underestimate the power of having good delays. Like in particular the PCM41 by Lexicon. They’re kind of looked down upon because the 42 is supposedly the better version. I think its important to have bad gear laying around. The great thing about having bad gear like the PCM41 is that it has built in character. It has a sound that harkens to a particular era. With the 41, I will turn the delay all the way off but turn the mix all the way up and run acoustic guitar through it. You can turn a really nice sounding Martin guitar into a crappy old archtop that way. A lot of old altec consoles have these crazy, really kind of bad sounding mic pres and EQs that are phasey weird spring reverbs and stuff. Those things are fun to record percussion. When I was working on the features Wilderness record, I went around to pawn shops and bought all the old 12 bit audio gear I could find. I found this thing called the Yamaha Rex50, which is a 12 bit version of the SPX90. That became really a big part of of his sound he had to go out and find a couple to keep with him when he tours.

“We have a listening deficiency going on right now. People believe the hype machine, the believe the rumor mill, but they don’t spend the time to be diligent and just go listen to everything” @CraigAlvin

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Q - Share a favorite software tool for the studio

A - I am completely in love with the UAD tape emulation especially the ampex and the studer. But I found Echoboy from Soundtoys and I turn off the delay and turn the mix all the way up. They have all these filtered sounds that essentially are what I was talking about with the weird audio gear and you can vary them in all kinds of ways and I do that ALL the time. I’m using a delay, but not as a delay, more like a channel strip.

Q - Is there any trick we should know about how to effectively name pre-sets and keep them organized?

A - I remember these in context through the song, so I name them based on the context. I have a reverb named Adam Lester Magic because there was a guitar player names Adam Lester and I found this pre-set that made his guitar come alive. And I use Adam Lester Magic on a lot of guitars now.

“I do some records simply because I have to pay the rent, but I think you should always strive to do meaningful work” @CraigAlvin

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Q - Share with us a tip for the business side of the recording studio

A - I’m not good with the business side. Honestly the thing that’s helped me the most is getting management to negotiate for me because I always sell myself too cheap.

Q - If you had to start over what gear would you need? How would you find people to record? And how would you make ends meet while you got started?

A - If I was in that situation, I wouldn’t think of gear yet. I would go find a job someplace where musicians gather maybe a bar, coffee shop, lyft or uber driver, someplace you can meet the people making music. Make a budget and figure out how much money you need a month to live and save until you have 3 months saved. Put that away and do not touch it. Now, by this time you’ve met the musicians, keep doing your job, and get behind those people and push life crazy. Help them record, help make their studios better, engineer for free, help them unload after a gig, do that stuff, make yourself invaluable to that scene and you will succeed. But you have to have money in the bank first so that you don’t go crazy.


“I really believe you get better results when you don’t mess around with the basics” @CraigAlvin

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Q - What is the single most important thing a listener can do to become a rockstar of the recording studio?

A - Practice mixing everyday for hours a day. Seriously, get ahold of track do everything you can to practice making them sound better. Listen and compare your mixes to ones you know are good, and keep working on them until they sound as good as those mixes. You have to discipline yourself and spend a lot of time doing this. But once you do that, you’ll have trained your ear to know what a good sound is. 

Contact: 
facebook.com/craig.alvin
craigalvin@gmail.com

Chris Mara

RSR027 – Chris Mara – Welcome to 1979

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RSR007 - David Glenn - The Mix Academy

If you dig the show I would be honored if you would subscribe, and leave a rating, & review in iTunes.

RSR027 - Chris Mara - Welcome to 1979

My guest today is Chris Mara owner of Nashville’s Welcome To 1979 recording studio, and owner of Mara Machines; the largest analog tape machine restoration company in the world.

Chris’s passion for recording led to founding the analog-centric Welcome To 1979; which has clients such as Pete Townshend, Eric Burdon, Brendan Benson, The Features, North Mississippi Allstars, The Protomen, John Oats, and Jack White’s Third Man Records among many.


Welcome To 1979

Chris shared the journey he took to start his own unique analog tracking facility. Located in an old record pressing plant, his control room is a whopping 1,200 sq ft featuring an MCI-428 built in 1987.

Welcome to 1979 Control Room 

“The epiphany was: The thing I don’t have will be my greatest asset” @Welcometo1979

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Vinyl Mastering 

Welcome to 1979 also has a beautiful cutting lathe and vinyl mastering department, making masters for Sony Records, Warner Records, Compass Records and Concord Records, along with many independent artists. 

Chris learned from Hank Williams what the vinyl mastering process is and what a cutting lathe is. His studio now uses a Neumann VMS70 to master vinyls in real time. The masters are turned into metal and hot pressed into the vinyl record.

Neumann VMS70

Vinyl master your album at 1979

YOU can send WAV files or tapes to Welcome to 1979, and they’ll send the lacquer master off for metal stamper for you to send to a vinyl pressing plant of your choosing.​

“We’re the only place in the country that you can send a WAV file to and we can ship a metal stamper to a pressing plant of your choice” 

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Mara Machines restores analog MCI tape machines in use all over the world: Canada, Mexico, Greece, Vietnam, England, Brazil and of course, the United States. Mara Machines clients include Pete Townshend, Arcade Fire, Live, Edward Sharpe & The Magnetic Zeros, Ryan Freeland, Greg Wells & Justin Niebank.

“I think the coolest thing about a tape machine, is it changes your workflow” @Welcometo1979

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Recording Summit 

Rockstars this is something really cool that you will want to know about. Welcome To 1979 is also ground zero for a yearly Recording Summit inviting you to meet panels of experts that have included inspiring producers like Vance Powell, Richard Dodd, Mitch Easter, Gary Paczosa, Larry Crane, and mastering engineer Hank Williams during previous years.

Chris wanted to bring "AES" and "Potluck" to a more intimate level. His summit has 60 spots consisting of business and music panels, that talks a lot about day to day challenges such as  “the art of production and taxes."

“I decided to have a small, yet high impact summit here” @Welcometo1979

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Tape Camp

Chris also hosts a regular event called Tape Camp where you can spend a weekend in the studio learning all about analog tape, from aligning the machines right through recording a session. He shares how people would email him asking to learn more about tape machines, so he started a camp twice a year where they invite ten people the weekend to come get hands on learning experience recording to tape. A special third day set aside for tape alignment. 

Student at Tape Camp

“My dad taught me, when you’re fixing something, don’t look at your tool box for 10 minutes. Take a look and see what’s going on” @Welcometo1979

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Jam Session 

Q - What was holding you back at the start?
A - I’d say Wisconsin. Being 7 hours North of Chicago, there was no industry or connections, so I moved here (to Nashville).

Q- What was some of the best advice you got early on?
A -Larry Crane is a good friend of mine, and in one of his issues of Tape Op he talks about photography which is a hobby of mine. He had this saying, “if there’s something cool happening, don’t go back to your car to get the better camera, because when you get back the elk is done doing what it’s doing.” So it’s kind of like shooting the shot with what you have. That has helped me very well. If someone is singing and jamming, throw the mic up and go.

“You can’t unring a bell” @Welcometo1979

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Q- Share with us a recording tip, hack, or secret sauce.

A - So a friend of mine who attended tape camp, we both have a BlueStripe 1176. I went to his studio and he’s like check this out. If you turn this attack knob, it clicks off, and it’ll distort. The very next week Eric Burdon comes here and the producer's like, “man we need a little hair on this” and I had just the right thing. Dare I say the student became the teacher.

Q - Share a favorite hardware tool for the studio
A-
I rarely record without a DBX 160. They make sense to me. I love to use them on kick, snare, guitars vocals, bass, background vocals. Lately I’ve been putting one behind another compressor as a limiter on a vocal especially. When I first started recording, I just became fond of the sound.

Q - Share a favorite software tool for the studio

A - The Sans Amp has pulled me out of a lot of fires. Echoboy... I started mixing in the box once I found Echoboy. 

“If you’re seeking out instant gratification, you're in the wrong business” @Welcometo1979

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Q - Share with us a tip for the business side of the recording studio

A - Yoli, my wife, runs the business side. She’s brilliantly smart and financially conservative. She's the one that grew Mara Machines. I just backed into being a business owner. I’ve got a lot of friends and neighbors that are a lot smarter than me. We sit and drink wine and I play golf with them and they teach me things on their business and how they think of things.

“Get to the point, whatever your career is, to be able to choose your tools” @Welcometo1979

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Q- How do you find a great business partner? What should you look out for?

A - Flashy is not the answer. Everyone that I look up to is very unassuming. The best engineers won't tell you what they worked on, you have to pull it out of them.

“If you’re motivated and you can hustle, you can make money” @Welcometo1979

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Q - If you had to start over what gear would you need? How would you find people to record? And how would you make ends meet while you got started?

A - I think what I would do is find bands and retain a good vocal chain something that I could use on guitars and vocals. 

Q - What if somebody wanted to start with an all analog setup?

A - I would say a one-inch 8 track machine and a small console like a Machey 16 channel, and a 8 channel one for return and a slew of 57’s


“Especially in the studio, listen more than you talk” @Welcometo1979

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Q - What is the single most important thing a listener can do to become a rockstar of the recording studio?

A - Be nice, work hard. Especially in the studio, listen more than you talk

Contact:
welcometo1979.com

maramachines.com

@Welcometo1979