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Chris Graham

RSR072 – Chris Graham – How To Grow An Online Mastering Studio Business

RSR072 - Chris Graham - How To Grow An Online Mastering Studio Business

My guest today is Chris Graham, a mastering engineer, who works from his own mastering studio, Chris Graham Mastering, in Columbus OH.


Chris came across my radar one day when I was looking for Youtube video about a new plugin, and before the video started an ad popped up. Of course I’m used to seeing ads about cars, or plugins, or whatever trendy item Google thinks I should know about. But this one was unexpected. It was a normal looking guy talking to me about the frustrations of trying to master my own record, how he understood, and how he could help.

Even walking starts with a mistake - Chris Graham

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So out of curiosity I clicked through and landed on his website Chris Graham Mastering. I was so impressed with how he had laid everything out, and how he presented his before and after player for mixing, and mastering examples that I decided to send him an email and introduce myself.

The producers are the ones that know how to get along with people and capture that magic moment. - Chris Graham

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Chris and I talked on the phone I knew right away that he was someone you needed to meet, Rockstars! Chris has figured out how to build a thriving mixing and mastering business that really over delivers by offering coaching, mentoring, and video tutorials to help his clients get the best mixes possible before the mastering process. And he does all this from the heartland of Ohio, not from NYC, LA, or Nashville.

No one wants to listen to perfect music. no one cares that you spent 10,000 hours editing your drums. If theres not a magic grab you buy the seat of your pants make you want to cry when you listen to the song.

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He has built a smart, effective marketing, and business strategy that allows him to help as many people as possible using the internet to connect with his clients. I am really excited to dig deep into mixing and mastering, and find out what makes an effective marketing strategy for you Rockstars.

Ill never forget when strangers started hiring me for the first time. It was bonkers. - Chris Graham

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If you listen to the great recordings throughout history they're dirty and imperfect. - Chris Graham

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Check out ChrisGrahamMastering.com

Chris designed his own custom audio player to show before and after examples of his work. Something we might take for granted today, but he was actually the first guy on the web to do this!

Chris Graham Mastering

Chris Graham Mastering

Press the play button below to listen to the podcast episode:

And keep reading below for more videos and cool photos from the road...

Chris Graham Welcome video on Youtube. Click through and check it out!

Trying to impress people with your work can cause you to be a bad engineer. - Chris Graham

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The secret to a successful studio business is to under promise and over deliver. - Chris Graham

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I alway prioritize my day. One get healthy. Two prioritize. And three, do the number one thing. - Chris Graham

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Here are the great books we talked about to inspire you in your business!
The Emyth Revisited
How To Win Friends And Influence People
The Go Giver
$100 Startup

The goal for any mastering engineer is to be a telepath and read someone's mind. Give them that master back, and have someone say "Oh my gosh thats perfect!" - Chris Graham

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Don't let your schooling get in the way of your education - Mark Twain via Chris Graham

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Good To Great
Integrity
The Lean Startup
Berry Gordy

Integrity is the ability to eat reality for breakfast without getting sick. - Dr Henry Cloud via Chris Graham

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The best advice I got was that I could do this for a living. - Chris Graham

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You can't build a business on swindling people in 2016. If you do, everyone will know! - Chris Graham

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Free mix training with Lij at MixMasterBundle.com – Get yourself a T-shirt at: RSRockstars.com/Tshirt  – Theme music: SkadooshMusic.com – Join the Rockstar Facebook group! RSRockstars.com/FB

FREE Mix Training with Lij Shaw
Get The Mix Master Bundle with over two hours of mix videos, multitracks, ebook, and mix template.
Chris King

RSR071 – Chris King – Poetry Scores & Field Recording With Lij Shaw

RSR071 - Chris King - Poetry Scores & Field Recording With Lij Shaw

Chris King is a songwriter, music and film producer, and award winning author. He also happens to be the singer in my St Louis bands, Enormous Richard, Eleanor Roosevelt, and Three Fried Men.

Chris has produced or co-produced musical adaptations of the poetry of Gertrude Stein, Pulitzer laureate Paul Muldoon, Missouri Poet Laureate David Clewell, Australian poet laureate Les Murray and Connecticut Poet Laureate Leo Connellan. He directed two feature silent films for Poetry Scores "Blind Cat Black," which scores the Turkish poet Ece Ayhan, and "Go South for Animal Index," which scores the Salt Lake City / St. Louis poet Stefene Russell.

He co-produced "No Dark in America" by legendary jump blues musician Rosco Gordon (Dualtone, 2002). He served as executive producer on St. Louis raconteur Fred Friction's "Murder Balladeer" and on "Just Piping" by All-Ireland piper Michael Cooney, and he produced "Memory Music" by Merchant Marine songster Pops Farrar, the father of Jay Farrar (Uncle Tupelo / Son Volt).

And he has done all this while working daily as the managing editor of The St. Louis American, the largest weekly newspaper in Missouri.

You can reach Chris King at: Brodog@hotmail.com

Check out David Greenberger - The Duplex Planet​

"Poetry Scores comes out of a hunger to put other words to music that are deeper than mine." @ChrisKingSTL @MeganGohil @Nick_Barbieri

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Press the play button below to listen to the podcast episode:

And keep reading below for more videos and cool photos from the road...

Chris gives us a personal tour of The Skuntry Museum!

"To be over committed is to be uncommitted. If you always say yes, just always say no." @ChrisKingSTL @MeganGohil @Nick_Barbieri

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Photos from Hoobellatoo travels:
Enormous Richard

Enormous Richard

Chris King and Nymah Kumah in front of the church where we recorded.

Lij Shaw and Nymah Kumah

Road Food - Crab Shack in Maine.

BAND VIDEOS:

"I always had more gigs than practices." @ChrisKingSTL @MeganGohil @Nick_Barbieri

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"As a front man. One of my signatures was always to have a long mic cord and get off the stage out into the audience." @ChrisKingSTL @MeganGohil @Nick_Barbieri

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Rosco Gordon

Rosco Gordon, Chris King, and Lij Shaw.

Chris, and Nymah by Walden Pond.

POET VIDEOS

"He was right, and she was right." - Leo Connellan via @ChrisKingSTL @MeganGohil @Nick_Barbieri

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Leo Connellan at Curbstone Press.

Writing Skuntry tunes by the water with John Minkoff and Matt Fuller.

The original selfie stick!

PRODUCTION WORK:

Rosco Gordon

Fred Friction

Michael Cooney

AND OF COURSE A GREAT RECIPE:

Nymah Kumah taught us this recipe for Jolof Rice the African precursor to Jambolaya on our first field recording expedition. http://confluencecity.blogspot.com/2008/08/recipe-for-african-precursor-to.html

Jolof Rice

Jolof Rice

"Man... Pizza is not fooood." Nymah Kumah via @ChrisKingSTL @MeganGohil @Nick_Barbieri

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Free mix training with Lij at MixMasterBundle.com – Get yourself a T-shirt at: RSRockstars.com/Tshirt  – Theme music: SkadooshMusic.com – Join the Rockstar Facebook group! RSRockstars.com/FB

FREE Mix Training with Lij Shaw
Get The Mix Master Bundle with over two hours of mix videos, multitracks, ebook, and mix template.
Meghan Gohil

RSR065 – Meghan Gohil – From Live Sound to Studio, Recording with Lij Shaw

RSR065 – Meghan Gohil – From Live Sound to Studio, Recording with Lij Shaw

My guest today is Meghan Gohil, a producer, engineer, musician, studio and record label owner in Hollywood CA. He has been recording for longer than I have and the reason I know is that Meghan was who recorded my first college band in St Louis called Dr Seuss. When I first got started recording with my four track Meghan was the expert that I turned to for advice and microphones. He recorded many projects with me over the next couple of decades. Our first big release was for my band Enormous Richard, “Enormous Richard’s Almanac” a twangy alt country band from St Louis. We recorded 30 songs live to cassette in a basement in Granite City IL and went on to sell and distribute several thousand copies, nearly landing a record deal in the process.

That was followed by Enormous Richard “Answers All Your Questions” our first CD release. Then later we renamed ourselves Eleanor Roosevelt and made “Walker With His Head Down”  with Meghan for his college audio program at Webster University where he studied under Barry Hufker, and Bill Porter who recorded Elvis, Roy Orbison, and The Everly Brothers.

After that was another basement record. “Warm Milk On The Porch.” on 8 track cassette. And finally our band break up record aptly named “Crumbling In The Rain” which was live to two track digital tape, known as DAT tape, without headphones from the livingroom of his big old wooden house. (Like many band break ups we got back together later to make more records) I’m sure I am forgetting to mention many other sessions, but we can get to that during the interview.

Meghan moved from St Louis to Hollywood in the 2000’s to further his recording and music career, and has gone on to record with many greats including: Cure co-founder Lol Tolhurst’s band, Levinhurst, Trey Anastasio of Phish, Jack Johnson with the Animal Liberation Orchestra, Phil Lesh & Joan Osbourne, Digable Planets, and Michael Frante to name a few.

For 20 years Meghan has maintained a dual career in radio promotions, and career development & management working with many independant artists. He worked as the Project Manager at Contemporary Productions in St. Louis, SFX Entertainment, and Clear Channel Concerts.  And He’s also consulted for AEG Live and Emery Entertainment.  

Currently, he records from his home studio which you can check out at HollywoodRecordingStudio.com,  and works as a Strategy and Analytics Manager at Live Nation Entertainments Amphitheater division..

Cool stuff we talked about on the show:

  • The benefits of starting out in live sound.
  • Why you should keep a two track running during the whole session!
  • How not to setup a PA…
  • How to use scene changes to make your mix more interesting.
  • The single most important thing to learn starting out in a studio?
  • Why you should always copyright your songs!
  • The importance of release forms.
  • How to use speakers instead of headphones for overdubbing.
  • My first band house was a mortuary! Hear the stories.
  • How a recording session can be more important than a stolen car!
  • How to break into touring with your band.
  • Which plugin is like having a Dalek mix your song?
  • What are the sweet spots for mixing levels: kick drums & speaker volume.

Leave a comment at the bottom of the post and let us know what you think, and thanks for being a Rockstar!

 

FREE Mix Training with Lij Shaw
Get The Mix Master Bundle with over two hours of mix videos, multitracks, ebook, and mix template.